Engage Segment Report

The Engage Segment Report enables you to measure content impact across several key metrics. It presents a graph displaying performance data for a selected metric (defaulted to 'Average Order Value') and raw data across all metrics in tabular form.

The Engage Segment Report on the Omnichannel Personalization dashboard provides insight into a number of different metrics that measure the performance of Engage.

To view the Engage Segment Report, on the Omnichannel Personalization dashboard, go to Reports > Engage Segment.

Filters

Any changes to the filters require the user to apply the changes.

To apply the filters, click Apply.

To start over, click Clear Filters.

With all Algonomy reports, the date range is the first option that can be adjusted. You can specify a custom date range by selecting start date and end date, or you can select from a list of presets, such as Week, Month, Quarter, and Year.

Metrics

Users can also choose between several metrics. Changing the chosen metric will immediately refresh the chart and table.

The following metrics are tracked on the Engage Segment report:

  • Average Order Value: Average amount spent each time a customer places an order on a website or mobile app.

  • Click Through Rate: Clicks on content as a percentage of page views.  For example, a page contains two content placements. Three users viewed that page. User 1 didn't click on any placement. User 2 clicked on the top placement. User 3 clicked on the bottom placement. The rec click through rate is 2/3 or 66.67%.

  • Clicks: The number of times shoppers have clicked on the content.

  • Clicks Per Visit: Number of user visits with at least one content click.

  • Orders: The number of orders that are attributable to the content.

  • Revenue per visit: The overall sales are divided by visits.

  • Sales: Revenue generated from purchased products that are attributable to the content.

  • Units: The number of product units purchased that are attributable to the content.

  • User Count: Number of users.

  • Views: The number of times the content has been displayed to a shopper.

  • Views Per Visit: Number of user visits with at least one content view.

  • Visits: Number of user visits.

Channels

Channels can be selected individually or select all. To select individual channels, clear the Select All checkbox, and select the channels to be analyzed. You can also choose to aggregate (default) or not. Clear the Aggregate checkbox to turn off aggregation. Aggregated charts will show a single line for the aggregate numbers. Deaggregated charts will have a line for each channel (or placement as seen below).

Content

Currency

The Currency filter allows users to refine their analysis based on specific currencies. On sites that use more than one currency, the user can choose to see the data associated with that currency. Available options are:

  • All Currency

  • AUD (Australian Dollar)

  • CAD (Canadian Dollar)

  • EUR (Euro)

  • GBP (British Pound)

  • USD (United States Dollar)

Pages and Placements

The default setting for this filter is to Select All, but users can clear all and drill down to specific pages and placements.

Campaigns

Segment

For the Channels, Pages & Placements, and Segment filters, you can choose to select all (default) or select only those items you wish to view.  Likewise, you can choose to aggregate (default) all the numbers into a single line on the chart or disaggregate by clearing the Aggregate checkbox to see each item as its own line on the chart.

For the Content and Campaigns filters, choose one or more campaigns or pieces of Content to view results for those specific campaigns or content.

Table

Table under the chart contains the individual data points that support the chart.